Dodge Ram Hood Ornament

When Walter B. Chrysler purchased the well-established Dodge line of motor vehicles, he wished to dress up the Dodge car with a special radiator hood ornament. 

He called on Avard T. Fairbanks to come to Detroit with his ideas.  Mr. Chrysler said, “Well, Fairbanks, what do you think we should put on the Dodge?”  Avard Fairbanks said, “I think the Ram would go well on the Dodge, Mr. Chrysler.”  He had made models of a charging Ram in red wax on radiator ornament caps to show Mr. Chrysler.  Mr. Chrysler asked him, “And why is that?”  Avard responded, “Well, you see, the Ram is the King of the Trail, and when people see the Ram, they’ll DODGE!”  Mr. Chrysler replied, “That’s it!  Ram goes on the Dodge!” 

The Ram has been there ever since. 

Copies of these radiator ornaments cast in bronze and chrome plated are made available for purchase.